Never noticed this before, but Apple uses vertical responsive web design. As you expand your browser window vertically, the images scale accordingly. Of note are the breakpoints Apple uses. Notice they always leave a little bit of the next section visible. This is so people realize there is something below, so they scroll. If that was just solid white, you might not think anything was below this main image.
This is another example of where there is no “fold” anymore. And that people scroll, if you give them a reason to.
The always awesome New York Times is reporting that Apple CEO Tim Cook will bring at least one manufacturing line to the United States. I’m speechless. This is a fantastic holiday gift.
Thanks Tim. Thanks Apple. One small step. Let’s keep it going! I’ll even pay more for a Made In The USA Apple product!
The verdict: I love it so far. Super light and fits in my sportscoat pocket. Looking to see if it fits into my lifestyle or not.
This is a screenshot of “Call of Duty Black Ops” from the Mac App Store. Sadly, all these tech specs, video card model numbers, etc. aren’t really useful. While I can go look all this stuff up, this is a $50 decision I’d rather have the system make for me.
I’m pretty sure its possible to create a site/tool that simply detects what your system config is and whether your system can play the game or not. A simple green light or red light will tell me instantly whether I can play. An optional orange light would be useful to show the user that their system is not optimal but still playable.
Check out this fantastic article and accompanying transcript of a speech by Dieter Rams in 1976. If you don’t know Dieter, you should. He designed much of Braun’s products. These products have inspired generation after generation of designer, including Apple.
Here’s the ten principles of good design. Sound familar?